Changing Motorcycling with AR Helmet Technology

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OK, lots of us bought into the boomer-biker idea a few years back, but does that feeling of less control still nags the male practicality-mind? Augmented Reality (AR) helmet technology may be just the answer.

Even if you didn’t buy the motorcycle–confession: I didn’t, too many rainy rides for me here in Portland–we were all impressed when the movies and video games showed us heads up technology. The Skully AR-1 brings that tech to life in motorcycle helmets.

While the idea of one more driving distraction seems counter-intuitive, the Skully designers worked hard to incorporate a level of information and display that helps your riding experience without hindering your driving ability. Skully CEO Marcus Weller recently told VentureBeat editor-in-chief Dylan Tweney at Wearable World Congress that their goal is to “reduce cognitive load,” and Weller pointed to the smartphone interface as an example of that design aesthetic.

Learn more about the design idea from VentureBeat. But get a more complete description of the feature set from Skully.

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About Author

Mike started life as a Boomer and wholly embraces the concept, but is easily energized developing digital marketing strategies among the hordes of Gen X and Millenials generating startups or working in corporate environments. Along the way, Mike managed marketing, communications, events, channel programs, and other fascinating activites for Fortune 100 and 500 companies, many in the healthcare or tech markets. He spends his free time in mountain wilderness outside Portland, Oregon, usually with a camera or a local beer in hand, or playing drums and percussion in a local band.

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